It's been a while...the Problematic Shard remains problematic, and yet finds inspiration in the oddest of places. This time, a video from HCL Technologies, that's about...well, all of us.
Let's go to work.
It's been a while...the Problematic Shard remains problematic, and yet finds inspiration in the oddest of places. This time, a video from HCL Technologies, that's about...well, all of us.
Let's go to work.
I find myself, a day after learning that Steve Jobs has left the world short one genius, thinking that there has to be more. That he can't have made such a quiet exit. That he might be waiting, just out of the range of the spotlights, to make that last appearance to surprise and delight us all, waltzing back onto the stage in his jeans and his black turtleneck to say those words with a knowing smile.
"But there's one more thing..."
The truth, as Stephen King said so well, is that the world rarely finishes its conversations. There's always one more thing...but eventually, most of those things go unsaid, and we're lucky to have heard and learned as much as we did.
But still. That feeling lingers.
Here's to the crazy ones.
The misfits. The rebels. The troublemakers.
The ones who see things differently.
They're not fond of rules. And they have no respect for the status quo.
You can quote them, disagree with them, glorify or vilify them.
About the only thing you can't do is ignore them.
Because they change things.
They invent. They imagine. They heal. They explore. They create. They inspire.
They push the human race forward.
Maybe they have to be crazy.
How else can you stare at an empty canvas and see a work of art?
Or sit in silence and hear a song that's never been written?
Or gaze at a red planet and see a laboratory on wheels?
While some see them as the crazy ones, we see genius.
Because the people who are crazy enough to think they can change the world,
Are the ones who do.
"What is it?"
"Can we move it?"
"What if we made it a different color?"
"Oh, let's just get rid of it."
If you're in marketing or design or usability, you've been there. You create something, put thought into it, do piles of research, refine and sharpen, and finally present your idea to the Powers That Be. And after two minutes they're making you question all of it.
It's frustrating. It's not that they hate it. They just want...changes.
If you're wondering what the "Problematic Shard" is, it's one of those things. It's a piece of a company logo that is a pain in everyone's ass. It's a concept that nobody seems to get. It's a name that nobody likes but you. It's hard to work with, it's misunderstood, it doesn't look right...and on and on.
There's a real shard, of course. Fought for long and hard. And there are metaphorical shards...like the name I was asked to defend only last week. It wasn't even my project, but I was asked to help with a name and I came up with something good - unique and fitting. Not everyone saw it that way though.
I've been there. I'll be there again. Sometimes I think I ask for it. And as in the case of the shard, I fight for it.
Why do we do it? Why do we invite this criticism, this tearing-apart of what we do, when there's usually a safe road, an accepted answer?
Because the problematic shard makes exciting things happen. It gets people talking, and thinking, and considering things from different angles. The shard pushes boundaries, drives it into the red line, overclocks the brain and gets juices flowing.
In other words, the shard is where it's at.
Because here's the thing. However wonderful the idea, however perfect it seems, usually it still needs work. Usually it needs that extra something that can only come from someone else. That extra nudge or the right words that make the "perfect" idea...even better.
Because it makes me think too. Challenging a concept makes me consider it from another's eyes. Often, if the mind is open, that means listening...and changing. Improving. And if nothing else, it gives us a chance to defend an idea that really is that good.
That name that had issues? After a little discussion, it stuck. That problematic shard in the logo? Still there, and still debated every year or so. But in the end, it always stays. Because it works.
This is why I took the shard for a name. When it works, it's worth it. Worth all of it.
It's probably strange to start a blog about branding, marketing, recruiting, and social media with something like this - but you've got to start somewhere.
My eldest daughter, Maia, graduated high school tonight. I scared the living daylights out of the people during in front of me when I yelled for her, but I didn't care. I watched her, and a couple hundred of her classmates, walk the big walk and take their diploma. On their way off the stage, each had a look in their eyes. They might give the thumbs up or stick out their tongue or just try not to trip over their own feet, but the look was the same: hope.
This is what rites of passage do. They close a door and open up a universe. They're scary and exciting and usually chaotic. Graduations, falling in love, weddings, births, moving, breaking up, divorce, quitting, changing jobs...all times of endings and beginnings.
I've had a few of those myself, and I've learned from all of them. I'm happy to say I'm still learning. I've recently been through a rite of passage our two of my own. I didn't expect them or ask for them...but they came anyway, and they opened up more possibilities than they closed. This is where I'll write about what happens next.
So I watched Maia and the others as they crossed the stage into their new lives. They have so much ahead of them. And a lot behind them. I may be at a point where I have more to look back on than forward to. I'm probably a little jaded, so I may not always have something good to say. I'm picky, so I may be critical.
But I have hope. And that's a start.